Chilco River Holdings
Premium Beverage Brand Accelerator

Building a Portfolio of Premium Spirits in the Fastest-Growing Categories

Stock Symbol: $CRVH

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Jump to section: Overview | Acquisitions | Market Opportunity | Investment Highlights

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Company Overview

The "Exclusivity-First" Strategy

Chilco River operates as a brand accelerator targeting white-space opportunities in premium spirits. Rather than competing in commoditized mass-market segments, the company identifies underserved premium niches where brand storytelling, quality, and cultural relevance command pricing power.

Company Philosophy: "We believe in the power of the few. Fewer, better brands. Deeper, more meaningful consumer connections. We're building the next icons of elevated refreshment."

Strategic Acquisitions: Building the Portfolio

Acquisition #1: Excuse Wine & Spirits (August 2025)

Pre-Acquisition Traction: Excuse successfully soft-launched products through targeted market testing in major U.S. metropolitan regions with strong consumer response. The company was in advanced negotiations with national and regional distribution partners at deal closure.

Brand Positioning: "Redefining drinking through handcrafted luxury. Each product intentionally designed to elevate meaningful moments."

Acquisition #2: Mr. Cliff's Premium Spirits (January 2026)

Brand Heritage: Mr. Cliff's Premium Bourbon is rooted in American tradition, founded on an original family recipe passed down through generations. Crafted using traditional bourbon-making methods to deliver a rich, smooth, approachable drinking experience.

Growth Platform: Management believes the bourbon category presents compelling opportunities for scalable growth, strong brand loyalty, and attractive margins (50-60%+) driven by premiumization trends.

Distribution Status: Final negotiations with regional distributors, wholesalers, and key local retailers expressing interest in carrying Mr. Cliff's Premium Bourbon.

The Acquisition Pipeline

Management Outlook: CEO Will Lovett has signaled the Excuse acquisition is "only the beginning." The company is actively pursuing additional acquisitions and partnerships in spirits and adjacent consumer markets, building a diversified portfolio of iconic brands for the next decade of growth.

Shareholders can expect major updates on product launches, new distribution agreements, and strategic initiatives as Chilco continues scaling in the premium beverage space.

Market Opportunity: The Premiumization Wave

Global Spirits Market

The global spirits market is experiencing sustained growth driven by rising premiumization, innovative product launches, and the revival of on-premise consumption. Consumers are gravitating toward premium whiskies, artisanal gins, flavored vodkas, and low-sugar RTD beverages, reflecting a shift toward more refined and health-conscious drinking choices.

Tequila: Explosive Growth Category

Tequila has solidified its status as a premium, fast-growing category. Future success will be driven by authentic heritage, smart innovation, sustainability, and digital-first brand building. Social media trends (Instagram, TikTok) continue amplifying tequila cocktails, enticing new drinkers to the category.

Bourbon: Heritage Meets Premium

The demand for bourbon and American whiskey has been rising increasingly. Global players like Diageo, Pernod Ricard, and Brown-Forman are investing in expanding brown spirits product lines, validating the market opportunity. Bourbon benefits from decades of brand equity, cultural cachet, and the premiumization trend.

Ready-to-Drink Cocktails: Convenience Meets Premium

RTD cocktails represent one of the fastest-growing segments, driven by consumer demand for convenience, quality, and lower-alcohol options. This category combines premiumization with modern lifestyle preferences.

The Premiumization Macro Trend

Across all spirits categories, premiumization represents the dominant growth driver. Consumers are drinking less frequently but spending more per occasion on higher-quality products offering superior taste, distinct provenance, and compelling brand stories.

This premiumization trend creates ideal conditions for Chilco River's strategy. As consumers prioritize quality over quantity, brands positioned in premium segments can achieve both revenue growth and margin expansion simultaneously.

Investment Highlights

Growth Catalysts

Timeframe	Catalysts
Near-Term (2026)	Mr. Cliff's distribution expansion; Excuse nationwide rollout; additional acquisition announcements; product launches
Medium-Term (2-3 Years)	Revenue scaling from portfolio; margin expansion at scale; completion of additional acquisitions; national brand recognition

The Strategic Positioning

Chilco River has established a clear strategy: build a curated portfolio of premium brands in high-growth categories through disciplined M&A. The company's asset-light, acquisition-focused approach provides a potentially capital-efficient path to building a premium spirits portfolio.

Success will depend on effectively integrating acquisitions, expanding distribution relationships, and continuing to execute on the M&A strategy to build a differentiated portfolio that resonates with modern consumers prioritizing quality, authenticity, and intentional consumption.

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